These Dr. Scholl's Massaging Gel Insoles provide outrageous comfort, superior shock absorption, and has a supportive design to make sure that at the end of the day, my feet are still comfortable and not in any sort of pain. That's what I like most about these insoles, is that it provides comfort while absorbing the shock all day, everyday. Even though flats are already comfortable for day to day wear, putting insoles provides an extra layer of comfort that's really worth trying this product risk-free guarantee! The only minor inconvenience is having to cut each pair (for Women's size 6-10) into the appropriate size, but once you cut it and slip it into your shoes, it'd be all set from then on. Again, this product may seem like one that you my live without, but honestly, it's one that you'd be glad that you've purchased!